The 3 pillars for success
These are my observations and what I am working with.
In my opinion, this is the biggest rule for online success.
How do you get people to trust you?
Being genuine and telling your own story. If you try to do what the ‘big boys' are doing you are destined to fail. They are at a level you cannot comprehend.
It takes some time to build trust. Consistency is your friend here. If you keep producing content and you are not trying to sell at every opportunity then you stand a good chance of people taking notice of you.
How you do this?
Have you read Dale Carnegie's book: How to Win Friends & Influence People?
This is worth reading before going any further.
By treating all of your readers as your best friend. Talk to them, not at them. Most people online are quite savvy and can see through ‘fake' relationship building. Especially if you are trying to sell them something all the time.
They are not going to buy from you because they can go directly to Amazon or eBay, they don't need you for this. But what they will buy is your story if it's genuine.
We, as humans, are always interested in what other people are doing. It's what most TV shows are about. The proliferation of TV ‘reality shows' are a testament to this.
We have a fascination in seeing how other people live their lives and want to know more. Trust me we all lead fascinating lives it's just that as a writer it's hard to convey our story or we think our lives are boring.
Nobody's life is boring. There will be places you have been (your home town for instance) that no one else has been to. Shows you have seen. Scenery that very few have seen. Famous sites you have visited. One of the most interesting stories you can tell is times you have had with friends and the situations you have been stuck in.
If you look really hard you will find something that someone else will want to hear. Did I tell you about the time when…lol !
You may be on many social media outlets and from what I have seen most interactions there are shares. Sharing quotes, news, anecdotes, pictures etc..but that is not engagement.
Engagement means having a conversation with someone online. The more you get involved with people's lives they will become interested in yours.
It's better to have 100 followers that you actively engage with then having 1,000's of followers who never give you the time of day. They won't engage with you if you don't engage with them.
It takes work to engage with people, but people are interesting and if you are in online marketing you need to understand this. This is the lifeblood of your business, people.
The reason you don't need more is because if you truly engage with people they will talk about you and more people will become involved with you and your business.
Don't engage in areas where everyone is doing the same thing – online marketing. Find communities that would enjoy your conversations and take an interest in you.
There are so many communities online that you could engage in.
How about writing content for Medium, Quora or Inbound to name a few?
If you are not sure how to write good content, I can show you.
Once you have gained the trust of your audience and once you have enough organic traffic then you can sell something.
The things that you sell you have to have faith in and you have researched the products thoroughly. Nobody wants a bad buying decision and they shouldn't get one from you.
Always tell the truth because in this day and age bad news travels fast. So don't make claims that you can't back up. Most people will know if you are trying to pull the wool over their eyes, so don't do it.
With all the tools available to online marketers they know how much traffic comes to your site, they can find out how you rank with Google, they will know how long you have been in business.
If you are good enough you will have customers coming to you and they will want you to sell to them because you have gained their trust.
Never abuse their trust, do not take them for granted. If they ask questions, answer them promptly (as least within 24 hours because we live all over the planet we are in different time zones so probably can't get back to our customers within hours) and succinctly,
Once people engage with you it's a sure sign you are doing the right thing.
Selling is all about solving people's problems and hopefully, you are the one who does that, made their life easier.
With these three things you should be able to make a career with online marketing but it takes time. If you are only here for the short haul you will not make it. Think of the businesses you trust and how long it took for you to trust them.
I would love to know what your experiences are with online marketing or if you are not doing it, why not?
If you have any questions or doubts please let me know in the comments. Thanks very much if you have read this far and I wish you all the best. I hope you fulfil all your dreams.