Is Jim Cockrum a scam?
What, if anything, does Jim Cockrum offer?
I listened to an interview between Jim Cockrum and Danni Ackerman.
On Danni Ackerman's YouTube broadcast: Live Interview with Jim Cockrum – Ask Him Anything!
I was told, rather excitedly by a dear friend of mine, Greg Montgomery, that I should see what this guy has to say as he was thinking of buying his course.
So I thought I had better listen to this interview and Greg also mentioned Jim Cockrum's book, Silent Sales Machine on Amazon for the princely sum of $5.20 USD.
Coming back to the video interview, I was pleasantly surprised that it was not your usual hype, plenty of common sense and I really appreciate that what we have here is a man with a good conscience.
It is so easy for people to be caught up in the hunt for the mighty dollar, trampling everyone who gets in their way. Scrambling because they are desperate.
Here we have a man saying “slow down” you'll get there – or words to that effect.
There are also consequences to actions we take and if you are taking people for a ride then you won't last long and you will suffer in the end. He is all about treating people well. This has always been my philosophy as you can tell by my posts. I am not interested in people who are in for a quick buck.
Sorry I digress. In the interview, he talks wholeheartedly about partnerships and finding people who can do menial tasks to free up your time. Paying people to do other tasks that would otherwise slow you down by people who are not interested in being entrepreneurs.
I didn't find the interview very informative for me but I got the essence of what he was saying so I went ahead and bought his book: Silent Sales Machine by Jim Cockrum.
The book is impressive
In his book, he covers a very broad range of topics and any of his ideas are workable. I do get that he gives a lot of his IP away freely. I have been an advocate of sharing, we are all here to help each other have a better life on this planet, no one has to suffer if we all got behind this.
He starts off with who should read his book and that he is about multiple streams of income. Throughout his book are links to blogs he has written on a variety of subjects otherwise this book would have been a lot thicker. It took me about 3 hours to read in one sitting.
Reading his book, he says, it could render you certifiably unemployable as you will find nothing more enjoyable than what he is about to teach you. It's all about hands-free income.
As all online marketers, he talks about residual income. By setting up income streams as a strategy to free up your time.
Find Your Audience
His focus is on FYA (Find Your Audience) this is where you will find people who have already a large email list and creating partnerships with them. Go where the traffic is already gathered.
This is my story, not Jim's. When I owned a printing business back in the 80's my focus was purely that. I only printed for people who were into self-improvement, travel and consulting. You wouldn't know my business existed unless I contacted you. The advantages are you only print for people who align with your morals and ethics.
The other thing I like about Jim's strategy is treating people with respect. This is so rare in sales and marketing. It's always a numbers game so we are lead to believe. I have always thought treat your customer's as your BFF. If you can't do that then you really shouldn't be in business, in my opinion.
He also wants to take you step by step through the process he has developed and doesn't want you to ‘skip' ahead in his book.
At the end of each chapter, he wants to make sure you've understood what he has written before you move on.
Consult – Expand – Sell
CES is his mantra here. Consult by helping other business owners online. Expand by finding a profitable niche market. Sell stuff – pretty self-explanatory.
I can only cover parts of this book so you will need to read it to find out how he applies these strategies.
Do only the jobs you can do
In other words, outsource anything you are not really needed to do like packing boxes, writing content etc. Even outsourcing to the Philipines where the labour is very cheap.
Jim talks about “making your business transportable so that a new owner could buy and take over the business if it ever became necessary or desirable”.
The structure he talks about reminds me of how IBM was set up by Charles Ranlett Flint who planned on creating a corporate company that had departments to run different parts of his business. The only difference is that he had to employ his people whereas on the internet it's easier to contract people.
Also, Henry Ford had the same idea where he realised he didn't need the expertise he just needed to employ people who had the expertise.
So these ideas are not original with Jim but he has used the internet to do virtually the same things as these greats have done with the resources available at the time.
So the upshot is, in Jim's words “People with SKILLS work for people with IDEAS. Be an idea person”.
He goes through many ideas of outsourcing so that you can free up your time. Time is the most valuable commodity you have, and I agree with him here. How do you put a price on your time?
One of the main ideas here is finding your best sources of traffic and where they are gathered.
Where is the money coming from?
His main sources of income are eBay and Amazon so this will be foremost in his training.
What I do like is he is not into selling junk which most ‘guru's' tell you. He is very much into selling your own products if you can.
The beauty of it is he talks about showing people how you make ‘your products' so you can sell the instructions online.
Why this is good is because it takes the pressure off of you in manufacturing and for the people who can't be bothered making your product they can still buy it from you but at a higher premium.
This is also your niche. (Niche for those who may be confused is a corner of the market. If you are in the car market your niche may be car seat covers).
He is also about finding niche products to sell and how to find them.
He also advocates not creating a website and trying to sell your products there but going where your customers are already gathering on Amazon and eBay. A very smart idea. Don't try to drag traffic to you go where the traffic is already looking (FYA).
Here he is not talking about friends, family and colleagues but owners of large customer bases in your niche who he refers to as “gatekeepers” (You'll need to read up on that one)
Customers for your niche are already hanging out on blogs, websites and discussion forums. Go find them or hire someone to find them for you (outsourcing).
How you attract them to you so they will let you use their customer base is by making useful comments on their blog posts, send them useful content. Also find out who runs that particular media outlet and make direct contact, it could be mutually beneficial.
In other words, develop relationships with these people and you can both benefit from the experience. Our tendency is thinking that it's all about me, me, me, me etc but in reality, we need to think in terms of what can we offer them.
“Don't engage in a partnership with anyone who treats their community abusively”. Here I am in total agreement with Jim which is why I have always said treat everyone as your BFF. It works far more in your favour than mistrust.
“ONLY choose partners with integrity”. Another quote I totally agree with.
Using YouTube, Podcasts and live interviews to increase your credibility and increasing your audience. There is more information on this in his book.
Websites – No – No
He is not an advocate for you to build a website, especially not for beginners. Here I feel a little differently because I have a background in printing and graphic arts. I actually enjoy setting up my own website, it's the artist in me and there is a place where you can set one up in 30 seconds: Create a Website in Under 30 Seconds.
Also, we are a beginner at everything we start, including his system.
I would suggest you read his book as there is plenty more he covers. In the end, you can decide whether to buy his course which is quite cheap I might add or use the ideas in his book and do it on your own.
Plenty of free information
Even though he charges for his course he also has given a lot of useful information away for free like how to build an email list.
The only additional cost is if you want ‘one on one' training then it is going to cost extra but he promises success so it will be money well spent.
Certainly, he is not saying that you should only listen to him, look everywhere because different people offer different solutions and you can even learn from scammers on what not to do if you want a lasting business.
I thought I was pretty negative about online marketing gurus but read his blog on the subject: How to be a Rich Internet Marketing Guru in 4 Simple Steps.
So my overall thought is that Jim Cockrum is definitely worth checking out and if you have been looking for ways to make a residual income then this may be for you. But there are costs involved in setting up and running with his system.
I am with Wealthy Affiliate who in my opinion are also doing a great job and also everyone has access to the founders Kyle and Carson who will answer all queries personally if the community can't answer them.
Kyle and Carson actually answer all emails themselves and don't outsource this even though they have nearly one million people signed up to their program.
They also have 7 free days so you can check out what they offer and it doesn't cost an arm and a leg if you decide to stay.
Wealthy Affiliate is for those people who do want a website and would enjoy being creative with their time as well as earn an income: You can check them out here and like Jim's site you will need to sign in: Wealthy Affiliate 7-day free trial.
Now if you want to read about an online ‘Guru' here is one about Adrian Morrison: Is Adrian Morrison a Scam? A direct contrast to Jim Cockrum.
Thanks for reading, if you have any questions or points you'd like to make, I would love to hear from you in the comments below.